How to change the consumption habits of the public and the mode of production ?How to elabrate to the audiences the ideas and demands in terms of enviornmental education in China ? And how to get more people involved in the protection of ecological enviornment and system ? On December 20, 2012, IUCN China organized a roundtable seminar on Nature Based Ecological Civilization Education and Communications. The newly-elected President Zhang Xinsheng made a speech at the opening ceremony, and members from the Government, NGO and private sector were invited to share their views and experiences, challenges facing communicating nature conservation, and priorities for educating nature to decision makers. WHITRAP Shanghai also sent a reprehensive to the meeting.